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Tracking Accuracy Playbook: Correctly determine channel ROAS, achieve data clarity, and make the right budget decisions.
Tracking Accuracy Playbook: Correctly determine channel ROAS, achieve data clarity, and make the right budget decisions.
Tool recommendations, principles and video explanations
- Tactical and still feasible today
- Best practices from everyday agency life
Available immediately after purchase - Access via email
30-day money-back guarantee - Pay with PayPal or Klarna in 30 days
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Description
Description
Prevent 5-figure investment mistakes when scaling – why your 4.4x ROAS is actually 2.6x
The problem:
Your Meta Ads Manager shows a 4.4x ROAS. Your decision: "We're scaling to €50k!"
But: 41% of your revenue does NOT come from Meta – but from:
- Christmas markets, events & trade fairs
- Influencers & Content Creators
- Recommendations & Word-of-Mouth
- Affiliate Marketing
- Organic TikTok/Instagram reach
- Podcast advertising
Actual ROAS: 2.6x instead of 4.4x.
Potential bad investment: €35,000 in one month.
This is the multi-channel attribution trap – and it affects every brand with multiple marketing channels.
Case Study: How Franzi prevented a €35,000 loss
Franzi (premium alcohol brand, €28k advertising budget):
Initial situation:
- Meta shows: 4.42x ROAS
- Plan: Scale up to a €50k budget
- Expected revenue: €220k
What we found out:
- 1,111 buyers surveyed
- 59.4% said "Facebook/Instagram"
- 17.5% said "recommendation"
- 16.3% said "Christmas market/Offline"
- 6.9% said "Newsletter/Existing Customer"
The bill:
- Extrapolated meta-sales: €73,304 (instead of €123,408)
- Real ROAS: 2.61x (instead of 4.42x)
- Difference: 69% overestimated
Averted disaster:
- With a budget of €50k, the actual ROAS would have dropped to 2.0x.
- Expected: +€31k profit
- Reality: -€23k loss
- A difference of €54k in one month
Who is this playbook for?
You need this if you are using at least 2 of these channels in parallel:
- ✓ Paid Ads (Meta, Google, TikTok, Pinterest)
- ✓ Offline presence (events, trade fairs, markets, shops)
- ✓ Influencer marketing or affiliate marketing
- ✓ Strong organic presence (TikTok, Instagram, YouTube)
- ✓ Podcast advertising or PR/media reports
- ✓ Many recommendations/word-of-mouth
AND:
- ✓ €10,000+ advertising budget/month
- ✓ Your platform ROAS looks "too good" (>4x)
- ✓ You want to scale up, but are unsure
Not for you if:
- ✗ Advertising budget under €5,000/month
- ✗ Only ONE single marketing channel (no multi-channel problem)
What you get in the Playbook:
23 pages containing:
- ✅ Franzi Case Study: All the figures, all the insights and learnings
- ✅ The 5 channels that systematically inflate your ROAS (Brand Search, Offline, Email, Recommendations, Dark Social)
- ✅ Our exact methodology: How we calculate true ROAS
- ✅ Setup Guide: How to implement it for your brand (2 hours)
- ✅ The 5 critical mistakes that 90% of people make wrong
What you WON'T get:
- General Google knowledge
- Theory without practice
- "Best practices" without numbers
What you get:
- Our exact implementation at Franzi
- Step-by-step what we did
- Why it worked
- How to replicate it
The true costs without this knowledge:
With a €20,000/month advertising budget:
- Poor budget decisions: €4,000-€8,000/month
- Annual Opportunity Cost: €48,000-€96,000
With a €50,000/month advertising budget:
- Misinvestment in scaling: possible in the 5-6 figure range.
- Annual Opportunity Cost: €120,000-€240,000
This playbook will cost you less than 1% of what you would lose without it.
Optional: Done-For-You Setup (€499)
Don't feel like doing it yourself? We'll do it for you.
Email: info@optinize-im.com (Subject: "PPS Setup")
Discovery Call: calendly.com/optinize-meetup/discovery-call-optinize
30-day money-back guarantee
If you don't get at least 10 of these back, you'll get a full refund. No questions asked.
How it works
How it works
- Direct download
- Tried & tested
- Secure payment
Achieve more – with less effort
Quick start
In just 7 days, you'll have 95–98% accurate data – no prior knowledge required. Simply open the playbook, implement it step by step, and you're done.
Save time & resources
No endless testing, no agency fees. The playbook shows you exactly which settings work – saving you weeks of trial and error.
Tried & tested
All methods are derived from real client projects with six- and seven-figure ad spends. The information contained here has been tested in practice multiple times.
Measurably better results
More clarity = better decisions. With precise data, you know where your budget is impacting – and can finally scale profitably.
Who is this playbook made for?
With an advertising budget of €5,000 per month, the ROI is practically guaranteed (300-500%+).
From €15,000/month upwards , it becomes business-critical – without proper attribution, you lose measurable money.
Under €5,000/month? Save the money for growth. The ROI isn't there yet.
Who is this for?
You need this if you:
✓ Want to scale, but afraid of burning through budget
✓ You have to justify your decisions and can't give your boss clear answers
✓ You manage your ads yourself and want more clarity for your decisions
Our principle:
"With 100% data clarity, even an intern can make budget decisions."
That's exactly where we want to go: simplicity. Clarity. Better decisions.
No more gut-feeling decisions. No more "I think that..." discussions.
All that's left to do is: Look at the numbers. Decide. Implement.
Our promises to you
Test the Playbook for 30 days – completely risk-free.
If you implement the playbook and find that it doesn't help you, you'll get your money back.
It's that easy:
- You buy the Playbook for €99
- You have 30 days to work through it and implement it.
- If it doesn't live up to its promises: A short email to us is all it takes.
No small print. No complicated terms and conditions. No endless forms.
Why we can offer this guarantee:
We have implemented this methodology dozens of times in practice. At Franzi's. At Rollz's. At EliderElefant's. At many others.
The numbers speak for themselves:
- Franzi prevented a €35,000 bad investment.
- Typical brands find 15-30% better budget distribution.
- With a €20k advertising budget: €4,000-€8,000/month opportunity cost prevented.
This means for you:
✓ Minimal risk – €99 for potentially 5-figure savings
✓ Fair conditions – 30 days to test
✓ Transparency – If it doesn't suit you, you get your money back
Our promise: Either you get significantly more clarity about your real figures – or you pay nothing.
